Master the secrets of publishing with Jane Friedman!

Texas writers! How would you like to learn secrets and tricks of the publishing trade from a highly respected industry expert? How would you like to spend some time with someone who’s spent 20 years in publishing, has detailed understanding of both traditional and self-publishing, and is sought out for her thinking on digital media strategy?

Well, now you can, because the renowned Jane Friedman is coming to town on Saturday, May 6! She’ll teach two in-depth classes covering both traditional and self-publishing. These two classes will be included with registration for DFWCon, but will also be made available to the public.


How to Self-Publish: When, Why, and How

For most of publishing’s history, if an author wanted to self-publish, they had to invest thousands of dollars with a so-called “vanity” press. That’s all changed with print-on-demand technology, the rise of ebooks, and instant distribution and access to the most important online retailer in the world, Amazon.

This class will provide an introduction to the major self-publishing options and services available today (both print and ebook), and how to choose the right service and approach for you. We’ll cover how to find, hire, and work with freelancers when needed, as well as what tasks you can manage yourself versus what you should outsource. You’ll learn how to be effective in your efforts without damaging your credibility or investing more money than you should. While self-publishing doesn’t equal instant success, you’ll learn the principles behind the successful creation and distribution of an ebook or print edition.

In this class you’ll learn:

* An unbiased overview of the book distribution services available
* What you need to know about ISBNs, copyright, and small press administration
* What technical skill is required to produce professional ebook files, and what software to use
* 4 essential factors that impact every self-publishing author’s sales
* The critical role of Amazon and whether to enroll in KDP Select
* How to appropriately price your work
* How successful indie authors market and promote their work without the support of a publisher

By taking this class, you’ll get an in-depth overview of the self-publishing landscape, with strategic and tactical information on production, distribution, marketing and promotion for all formats of your book. It will cut through the confusion of the hundreds of paid services available, and leave you with specific next steps for publishing your own book successfully.

How to Get Your Book Traditionally Published

Get all the basics on the traditional publishing industry, including how to research literary agents and publishers. We’ll cover how to write query letters and synopses, and how to pitch a publishing professional in person. You’ll learn what it takes to capture the attention of a New York agent or publisher, how to determine the commercial viability of your project, and what can lead to quick rejection for a novel, memoir, or children’s book. If you do secure a deal, you’ll find out what expectations you should have of your editor or publisher, and how you should prepare for the marketing and promotion of your work. In addition, this session discusses the changing landscape of the publishing industry and looks at new publishing arrangements, such as agent-assisted publishing and hybrid publishing.

In this class you’ll learn:

* How to evaluate the commercial potential of your work
* How literary agents work and if you need one
* The key research databases and websites to use for identifying agents and publishers
* Red flags in your work that can prevent you from getting publisher interest
* The 5 key elements of query letters for any genre or category of work
* How to avoid problems that plague and sabotage queries
* The do’s and don’ts of writing a novel synopsis
* When and how to prepare a nonfiction book proposal
* The most common problems in story openings, whether novel or memoir

By taking this class, you will improve your chances of a positive experience and a positive response from an agent or publisher. You’ll have understanding and insight of what potential challenges or stumbling blocks you’ll face in your efforts to get traditionally published, and you will feel more prepared and empowered to undertake the submissions process—or revisit your goals or your work before doing so.

Don’t miss this incredible opportunity to learn valuable trade secrets from a publishing industry powerhouse!

If you are attending the full DFW Writers Conference, these classes are offered as part of your registration and you don’t need to sign up here. Interested in attending the whole two-day conference? Register here.

But if you’d like to attend just the Jane Friedman classes, sign up here. We’ll see you on May 6. It’s going to be a great day!

Jane Friedman



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